EMSSE ~ Newstead Village

When EMSSE was faced with a difficult task with a strict budget we were able to help.

EMSSE ~ Kirkby in Ashfield

When EMSSE needed to recruit students onto their new course in North Nottinghamshire Plexus Media knew just what to do. Faced with short deadlines and a widely spread target audience the logical step was to reduce the proposed print run of promotional flyers and focus our attentions on a landing page detailing the benefits of the course and the application pack. Prospective students were then invited to visit the page through a regular text email containing a link. No large attachments were sent. No large pictures in the email were sent, just short attractive text.

The email was sent by EMSSE and other social enterprise support agencies to people all over North Nottinghamshire. Because the application pack was readily downloadable straight from the web page the School also saved both time and money by not having to post applications to candidates.

To support the email campaign we produced a small number of postcards which were distributed through partner organisations. The postcards were designed to be high impact, featuring an inspirational quote by Nelson Mandela on the front.

The course was well subscribed and the recruitment campaign well received.